Help Center
Everything you need to know about LVL2 — from taking your first booking to running a full studio. Click any topic or use the sidebar to jump right in.
Getting Started
How the Dashboard is Organized
Everything lives in the left sidebar, grouped by what it does. Pin up to 4 shortcuts at the top so your most-used sections are always one click away.
Day-One Setup Checklist
Before sending your booking link to anyone, make sure these are done:
Add your profile photo and bio — clients see this before they book. First impressions matter.
Set your studio location in Profile → Settings so you show up on the Map.
Create at least one Service so clients know what to book and what it costs.
Build your intake Form so requests come in with the info you actually need — placement, size, style, references.
Connect Stripe in Payments so you can collect deposits the moment you accept a request.
Set your availability in Calendar so open slots are accurate and clients can't book days you're off.
LVL2BOT — Your AI Assistant
LVL2BOT is an AI assistant built specifically for your tattooing business. You can ask it to draft a reply to an awkward client message, write a professional decline, come up with flash ideas, explain what a stat means, help you price a piece, or walk you through any feature on the platform. It knows the whole LVL2 system, so "how do I set up a payment plan?" gets you a real answer, not a generic response.
Pinning Sidebar Shortcuts
You can pin up to 4 sections to the very top of your sidebar so they're always one click away. To pin something, hover over any sidebar item — you'll see a pin icon appear on the right. Click it to add it to your pinned shortcuts. To remove a pin, hover over the pinned item and click the pin icon again. Most artists pin: Calendar, Requests, Clients, and Campaigns.
Timeline
Timeline is your LVL2 social stream — posts from artists you follow, your own updates, and Explore for discovery. Open it from the sidebar right under Home. You can share text and media from the composer; some studio moments (flash, shop, portfolio, and similar) can also surface automatically unless you turn that off in Settings.
Requests
Requests is your main inbox for new bookings. Every time a client submits a booking form from your public profile, it lands here. You can review all the details before deciding whether to accept or decline — no chasing DMs or guessing at what the client wants.
Open Requests in the sidebar. New requests show up at the top, sorted by date submitted.
Click any request to expand it — you'll see the full design description, placement, size, budget, reference images, and answers to any custom form questions you set up.
Click Accept. A panel opens where you set the deposit amount (either a flat dollar amount or percentage of the estimated total). LVL2 sends the client a payment link automatically.
Once the client pays the deposit, the appointment is confirmed and drops onto your Calendar. You'll get a notification when payment clears.
To decline, click Decline. You can optionally add a note explaining why (style not in your wheelhouse, fully booked, etc.). The client receives a polite automated message.
What if the client never pays the deposit?
If a client accepts but ghosts on the deposit, the request stays in a "Pending Deposit" state — it won't hold a calendar slot. You can manually cancel it, or turn on the Auto Messages → No Deposit After 24 Hours trigger which automatically nudges them. If they still don't pay after a set window, you can archive the request and move on. LVL2 will not book anyone without a paid deposit.
How do I decline without being harsh?
When you click Decline, you get a text field for a custom reason. Keep it short and professional — "Not currently taking this style," "Fully booked for that timeframe," or "Doesn't fit my current artistic direction." The client receives a pre-formatted message that includes your reason. You can also ask LVL2BOT to write a polished decline message if you want to save time.
Can I put a request on hold instead of accepting or declining?
Yes — you can leave a request in the "Pending" state while you think it over or gather more info. There's no timer forcing you to decide immediately. However, it's good practice to respond within 48–72 hours. Clients who wait too long tend to book elsewhere. You can also message the client from within the request to let them know you're reviewing it, which buys goodwill.
Calendar
Your Calendar shows all confirmed appointments in one view. Switch between Day, Week, or Month layouts, drag to reschedule, block unavailable time, and see deposit and payment status for every booking at a glance.
Go to Calendar. Use the Day / Week / Month toggle at the top right to change the view.
To move an appointment: Click the appointment block, then click the date or time field in the detail panel, and pick a new slot. The client automatically gets an updated confirmation via email/SMS.
To block time: Click any empty slot and choose Block. Name it if you want (e.g. "Convention," "Day Off"). That window won't appear as bookable to clients.
To add an appointment manually: Click any slot and choose New Appointment, then search for the client or enter their info. Useful for walk-ins or clients who paid cash.
To sync with Google or Apple Calendar, go to Profile → Settings → Calendar Connections and connect your external calendar.
How do I set my working hours / availability?
Go to Profile → Settings → Availability. You can set which days of the week you take bookings, what hours you're open, and how many appointments you'll take in a single day. You can also set a "booking window" — for example, only accepting appointments 2 weeks or more in advance. Anything outside your availability windows will show as unavailable to clients on your booking page.
What does moving an appointment notify the client?
When you reschedule an appointment from your Calendar, LVL2 automatically sends the client an updated confirmation with the new date and time via whichever channel you have set (email, SMS, or both). You don't need to message them manually. If you're moving it same-day, it's still good practice to shoot them a quick heads-up message from the appointment detail panel just in case.
How do I cancel an appointment?
Open the appointment on your Calendar and click Cancel Appointment. You'll be asked whether to refund the deposit or keep it (per your stated cancellation policy). LVL2 sends the client a cancellation notification automatically. If you need to enforce your cancellation policy and keep the deposit, confirm that in the cancellation dialog before finalizing.
Booking Links
Booking Links are the shareable URLs you send to clients — they click it, fill out your intake form, and the request lands in your inbox. You can have multiple links for different purposes: one general link, one for flash-only, one for consultations, one for a specific style. Each link can have its own form attached.
Go to Booking Links. Your default link is already live — copy it and put it in your Instagram bio, link-in-bio page, or website.
To make a custom link, click New Link. Name it something descriptive like "Fine Line Bookings" or "Flash Day — March."
Attach a specific intake form to that link so clients who use it get the right questions (e.g. a flash-specific form vs a custom piece form).
Share the link anywhere — Instagram bio, stories, DMs, your website, email newsletter, or print it as a QR code.
You can disable a link without deleting it — useful for closing bookings temporarily (e.g. between conventions) and re-enabling later.
Can I close bookings temporarily?
Yes. You can either disable a specific Booking Link (clients trying to use it will see a "not currently accepting bookings" message) or set your availability in Calendar to block off a date range entirely. The cleaner option for a full pause is to go to Profile → Settings and toggle Accept Bookings off — this stops all new requests across every link until you flip it back on.
Services
Services are the offerings clients can choose from when they book you — custom pieces, touch-ups, cover-ups, consultations, flash-only sessions, etc. Setting them up clearly reduces confusion and helps LVL2 route the right intake form to the right type of booking.
Go to Services and click Add Service.
Give it a clear name (e.g. "Custom Tattoo — Half Day Session"), write a short description, and set a price. You can use a starting price ("Starting at $300") or a range.
Set an estimated duration — this controls how much calendar time gets blocked when someone books this service.
Choose whether it's Bookable Online (clients can request it directly) or Consultation Only (they have to talk to you first before a booking is confirmed).
Link a Form to the service — so when someone books that specific service, they automatically get the right intake questions.
How should I handle deposit amounts per service?
You can set a default deposit amount or percentage per service in the service settings. For example, a half-day session might default to a $200 deposit while a small flash piece is $50. When you accept a request, LVL2 pre-fills the deposit field with your default, but you can change it on a case-by-case basis. Setting service-level defaults just saves you time so you're not typing it in every single time.
What's the difference between "Bookable Online" and "Consultation Only"?
Bookable Online means clients can submit a full booking request with the intent to get confirmed — you review, accept, they pay the deposit, and it's booked. Consultation Only means the booking form collects their info and idea, but it's explicitly framed as a consultation request, not a confirmed booking. Use Consultation Only for complex large-scale work (sleeves, back pieces) where you want to discuss the project in detail before committing to a date and price.
Forms
Forms are the intake questionnaires clients fill out when they submit a booking request. Instead of back-and-forth DMs where someone says "I want a tattoo" and you have to drag information out of them, a well-built form gets you placement, size, style, budget, reference images, skin tone, and allergies all upfront.
Go to Forms and click New Form. Give it a name (e.g. "Custom Piece Intake" or "Flash Request Form").
Click the + Add Question button. You can add short text, long text, multiple choice (dropdown or radio), and file upload fields.
Toggle any question to Required — the client can't submit the form without answering it.
Save the form, then go to Services and link this form to the appropriate service. Now every request for that service automatically uses your form.
What questions should I be asking?
A solid custom tattoo intake form should cover these fields. The more you get upfront, the less back-and-forth before accepting:
Flash
Flash is your digital flash book. Upload designs, set prices, tag by style and placement, and let clients browse and claim pieces right from your public profile. Each design can be marked Available, Claimed, or Sold, and you can organize everything into named collections.
Go to Flash and click Upload.
Add your image, title, price, and style/placement tags. Tags make your flash searchable and help clients find what they're looking for.
Choose whether the design is One-of-a-Kind (once it's claimed, it's gone) or Repeatable (can be tattooed on multiple clients).
When a client claims a piece, it automatically creates a request in your Requests inbox with the design attached. No manual follow-up needed.
Create Sections to group designs into themed collections — "Summer Flash," "Black & Gray," "Neo-Trad," etc. Sections show as tabs on your public flash page.
What's the difference between One-of-a-Kind and Repeatable?
One-of-a-Kind means the design can only be claimed once. Once a client claims it (and it's confirmed), the piece is marked Sold and disappears from your public flash page — no one else can claim it. Repeatable means the same design can be tattooed on as many people as want it, like a popular traditional piece you're happy to do over and over. Repeatable flash stays Available indefinitely until you manually mark it otherwise.
What does "Claimed" mean vs "Sold"?
Claimed means a client has submitted a request for that piece, but the appointment isn't confirmed yet (deposit hasn't been paid or you haven't accepted it). Sold means the deposit is paid and it's officially booked — the piece is locked for that client. If a claimed piece falls through (client ghosts, you decline), it automatically goes back to Available.
Events
Events lets you create and promote special booking windows — Flash Days, guest artist weekends, color marathons, convention appearances, studio pop-ups, or anything with a specific date and energy around it. Events show up publicly on LVL2 and can drive a concentrated burst of bookings in a short window.
Go to Events and click New Event.
Add a title, description, location (studio address or convention venue), and your start/end date and times.
Keep it in Draft while building it out. When everything looks right, flip it to Live — it'll appear publicly and your followers will be notified.
Optionally attach Flash collections to the event — clients browsing the event can see exactly which designs are available and claim them.
Share the event link in your bio, Stories, or blast it out via Campaigns to your existing client list.
How do I set a capacity limit for an event?
When setting up an event, there's a Capacity field where you set the max number of bookings you'll take. Once that limit is hit, the event shows as full and stops accepting new requests. This is especially useful for Flash Days where you only have time for a fixed number of pieces. You can always increase the cap later if your schedule opens up.
Guest Spots
Guest Spots is a two-sided marketplace for traveling artists and shops with open booths. Post a slot at your studio for a visiting artist, or browse and apply for opportunities to work at other shops across the country.
Go to Guest Spots in the sidebar.
To post a spot at your studio: Click New Listing. Add your city, available dates, how many artists you can accommodate, what the booth situation is (percentage split, flat rate, etc.), and any style preferences.
To apply for a guest spot: Browse available listings. Click any listing to see full details, then hit Apply — submit your portfolio link, a note about your work, and your proposed dates.
Track all your applications from the My Applications tab — statuses show as Pending, Approved, Rejected, or Withdrawn.
When you approve an applicant as a shop, you can message them directly through the platform to coordinate logistics.
What makes a guest spot listing get more applicants?
The listings that get the most quality applicants are specific and transparent: clear dates, honest booth compensation breakdown (50/50 split, $100/day, etc.), what styles fit the shop's vibe, how many clients you're expected to bring vs. how many walk-ins the shop gets, and whether accommodation help is available. Vague listings get vague applicants. The more info you put in upfront, the better the fit you'll get.
Clients & CRM
Clients & CRM is your complete client database. Every person who books through LVL2 gets a record here automatically — contact info, every past appointment, total money spent, tags you've added, and any notes. It updates itself as clients keep booking, so you're never manually maintaining a spreadsheet.
Go to Clients in the sidebar. Your full list loads sorted by most recent activity.
Click any client to open their full profile — you'll see their contact info, every appointment (with dates and what was tattooed), their lifetime spend, and any tags or notes you've added.
Add Tags to organize clients — "Sleeve Project," "Cover-Up," "Flash Only," "VIP," "Healed Photos Needed," whatever works for you. Tags are freeform, you define them.
Use the Search & Filter bar at the top to find clients by name, email, tag, or date of last visit.
Add private Notes to any client profile — skin sensitivities, style preferences, what they're working on, anything you want to remember next time they come in.
How do clients get added to my list?
Clients are added automatically when they submit a booking request through your LVL2 booking link — even if you decline the request, their contact info is saved. You can also add clients manually by clicking Add Client in the top-right of the Clients page, which is useful for walk-ins, cash clients, or people you want to be able to message later.
Can I filter to find clients I haven't seen in a while?
Yes — use the filter bar and set Last Visit to filter by clients whose last appointment was 6+ months ago, a year ago, etc. This is one of the most useful filters for running re-engagement Campaigns. Finding your "gone quiet" clients and sending them a message that a slot just opened up is one of the fastest ways to fill your calendar.
Followers
Followers are people who've hit "Follow" on your LVL2 profile. They don't need to have booked with you — anyone browsing LVL2 can follow you. In return, they get notified when you post new flash, open your calendar, or publish a new event. It's your free audience on the platform — treat it like a newsletter list that grows on its own.
Go to Followers in the sidebar to see your full follower list and total count.
Followers are automatically notified when you: post new flash, change your map status, create a new event, or open up new availability on your calendar.
To grow your follower count, share your LVL2 profile link broadly — Instagram bio, website, stories. Anyone with a LVL2 account can follow you.
What's the difference between Followers and Clients?
Clients are people who have booked with you (or submitted a request) — they're in your CRM with appointment history and spending data. Followers are people who follow your profile on LVL2 but may have never booked. Think of followers as your top-of-funnel audience and clients as your confirmed customer base. Someone can be both. You can send Campaigns to Clients; follower notifications happen automatically when you take actions like posting flash or creating events.
Waitlist
The Waitlist holds people who want to book you but can't get in right now — either because you're full or you haven't opened that booking window yet. When a slot opens, the Matchmaker feature finds and notifies the best-fit clients automatically. No chasing anyone manually.
Go to Waitlist in the sidebar.
You can add clients manually (click Add to Waitlist and fill in their info), or turn on Public Registration so clients can join themselves — they fill out their design idea, budget, and timeline, and they're added to the list automatically.
Each waitlist entry shows the client's name, what they want tattooed, their budget range, and how long they've been waiting.
When a slot opens up, click Matchmaker. Enter your available date, duration, and what style/size you can fit. Matchmaker finds the best-matching waitlist clients and notifies them — first to respond and pay the deposit locks it in.
Mark entries Active, Paused (client asked to hold), or Archived (no longer relevant) to keep the list organized.
How does Matchmaker actually work?
When you trigger Matchmaker, you describe the slot — date, session length, and what kind of work fits it (style, size, placement area). Matchmaker cross-references every Active waitlist entry against your criteria and surfaces the best matches. It then sends those clients an automated notification saying a slot opened up that fits what they want, with a link to claim it by paying the deposit. You don't send individual messages — LVL2 handles it. First one to pay gets it, the others are notified it's gone.
Should I use Premium Waitlist?
Premium Waitlist makes clients pay a small fee (you set the amount) just to get on your waitlist. The benefit: it cuts out people who "want to maybe get a tattoo someday" from clogging your list. The fee counts toward their deposit when they actually book — so it's not a scam, it's a commitment filter. If you have more waitlist entries than you can ever service, Premium Waitlist is worth turning on. If your list is short and you're trying to grow it, keep it free.
Auto Messages
Auto Messages are pre-written texts and emails that fire automatically based on what's happening with a booking. Set them up once and LVL2 handles all the follow-up communication — confirmations, deposit reminders, appointment reminders, aftercare, and healed photo check-ins — without you having to send a single message manually.
Go to Auto Messages in the sidebar.
You'll see a list of triggers. Click any one to open its message editor.
Edit the message text — write it in your own voice. You can use dynamic fields like {client_name}, {appointment_date}, and {deposit_link} to personalize each message automatically.
Choose delivery channel: SMS, Email, or both. SMS has higher open rates; Email gives you more room to write.
Toggle each message On or Off independently — you don't have to enable all of them.
What triggers are available?
Here's every trigger you can set up: Request Submitted — instant confirmation to the client that you received their request. Request Approved — notifies them their request was accepted and gives them the deposit link. No Deposit After 24 Hours — nudges clients who haven't paid yet. Appointment Confirmed — fires when the deposit clears, confirming the date. Appointment Reminder — day-before or same-morning reminder. Appointment Completed — post-session message (great place to include your review link). Healed Photos — 6 Weeks — automated check-in asking for healed photos, which you can repost as social proof.
Can I use dynamic fields to personalize messages?
Yes. Within any message template, you can insert dynamic fields that auto-fill with the client's actual info when the message sends. Common ones: {client_name} (their first name), {appointment_date} (formatted date of the session), {appointment_time}, {deposit_amount}, and {deposit_link} (direct link to their payment page). Using {client_name} alone makes every automated message feel personal instead of robotic.
Analytics
Analytics gives you a real-time picture of how your business is performing — how many people are finding you, what percentage are converting to bookings, which services are generating the most revenue, and how your numbers trend over time.
Go to Analytics in the sidebar.
Use the date range picker at the top to set any time window — last 7 days, last 30 days, last quarter, or a custom range.
The top summary cards show: Profile Views (how many people landed on your profile), Requests Received, Bookings Completed, and Total Revenue for the period.
Scroll down for deeper breakdowns — revenue by service type, where clients are coming from (map, booking link, direct), and a revenue timeline chart.
What does "booking conversion rate" mean?
Conversion rate is the percentage of people who visited your profile (or used a booking link) who actually submitted a request. A low conversion rate usually means something is off in the first impression — your profile photo, bio, lack of flash/portfolio, or unclear pricing. A high conversion rate but low total bookings means you're getting interest but not enough traffic — focus on sharing your profile more. Analytics helps you figure out which problem you actually have.
How do I use Analytics to fill my calendar?
Look at your revenue by service type chart to see what's making you the most money — double down on what works. Check the client source breakdown to see where your best clients are coming from (map discovery vs. direct links vs. referrals) and put more effort into whichever channel is strongest. If profile views are high but requests are low, your booking form or pricing description might be scaring people off — simplify it.
Map — Show Up on the Map
The LVL2 Map is a public, live map of artists and shops that anyone can browse by location. Getting listed means local clients who've never heard of you can find you just by searching their city — zero ad spend required.
Go to Map in the sidebar.
First make sure your studio location is set — go to Profile → Settings and add your studio address or city. Without this, you can't appear on the map.
Toggle "Listed on Map" to ON. Your pin is now live on the public LVL2 map.
Your map pin shows your profile photo, name, and a direct Book Now button. Clients tap it and land on your booking page.
You can toggle map visibility off anytime — useful when you're at a convention, taking a break from bookings, or not working out of your usual studio location.
How do I make my map listing stand out?
A few things make a big difference on the map:
Strong profile photo — show your actual work, not a selfie or logo. The map thumbnail is tiny; bold, high-contrast work pops.
Clear style bio — name your styles explicitly. "Black & gray realism, fine line, and neo-traditional" helps clients self-qualify before they tap Book.
Active flash with prices — it signals you're currently working and gives people something to engage with right away.
Reviews on your profile — social proof matters a lot to first-time clients who've never heard of you. Even 5–10 solid reviews moves the needle.
Collabs
Collabs is a discovery and connection space for artists on LVL2 to find each other for joint projects, guest spot arrangements, shared events, or just networking. Post an open collaboration opportunity or browse what other artists are looking for.
Go to Collabs in the sidebar.
To post an opportunity, click New Collab Post. Describe what you're looking for — a guest artist for a specific weekend, an artist to co-host a flash day, someone specializing in a style that complements yours.
Browse the feed to see what other artists are posting. Filter by location or style to narrow it down.
Click any post to reach out to that artist directly through LVL2 messaging.
How is Collabs different from Guest Spots?
Guest Spots is specifically for the transactional arrangement of a visiting artist working at a studio — it has formal application flow, date ranges, compensation details, and approval/rejection statuses. Collabs is more open-ended — it's for any kind of artist-to-artist connection: co-hosting events together, doing a joint flash sheet, building a shared project, or just finding like-minded artists in your city to build with. Think of Guest Spots as a job board and Collabs as a networking room.
Campaigns
Campaigns lets you send targeted messages to specific groups of clients — like announcing a last-minute opening to everyone tagged "Sleeve," or re-engaging clients you haven't seen in 6+ months. It's email and SMS marketing built into LVL2, with your client list already loaded.
Go to Campaigns and click New Campaign.
Choose your audience: all clients, a specific tag group (e.g. "Fine Line"), clients inactive for 6+ months, or a custom filter combination.
Write your message. Keep it short, personal in tone, and end with a clear action — your booking link, a flash preview, or a direct call to reply.
Choose Email, SMS, or both. Preview how it looks before sending.
Send immediately or schedule it. Track performance (open rate, clicks, resulting bookings) from the campaign detail view.
What types of campaigns actually work?
The highest-performing campaigns are specific and timely. Examples that consistently get bookings: "Last-minute opening" — "I had a cancellation for [date], first reply gets it." Re-engagement — "Haven't seen you in a while, we have openings in [month]." Flash drop announcement — "Just posted new flash, [link] — a few pieces going fast." Seasonal push — "Summer slots are open, booking through [date]." Avoid vague blasts like "just checking in" with no clear offer. Always include a booking link or a specific next step.
What do "open rate" and "click rate" mean?
Open rate is the percentage of people who received your campaign and actually opened it. A solid email open rate for this industry is 30–50% — your clients know you, so it's usually higher than a random mailing list. Click rate is the percentage who clicked a link inside the message. A high open rate but low click rate usually means your message didn't have a clear, compelling call-to-action. Check your campaign stats after 48 hours when most activity has settled.
Reviews
Reviews from past clients show on your public LVL2 profile and are one of the biggest trust signals for new clients who don't know you yet. LVL2 can automatically request reviews after each appointment so you're collecting them without having to ask yourself every time.
Go to Reviews in the sidebar to see all reviews left on your profile.
Make sure Auto Messages → Appointment Completed is turned on — that message includes a review request link automatically sent after each session wraps up.
You can respond to any review directly from the Reviews page. Your response shows publicly under the review.
Go to Profile → Settings to toggle whether reviews display publicly on your profile.
What if I get a bad review?
You can respond to any review — keep it professional, acknowledge their experience without getting defensive, and if something went wrong, briefly explain how you've addressed it. Most people reading reviews understand that one negative review among many positive ones is noise. What hurts more than the bad review is an aggressive or dismissive response. If a review is clearly fake or violates LVL2's content policy, you can flag it for platform review from the review detail panel.
How many reviews do I need before they show on my profile?
Reviews appear on your profile as soon as you have at least one. There's no minimum threshold to cross. The more you have, the more weight they carry — aim to get at least 10–15 solid reviews in your first few months. The easiest way to get them is making sure the Appointment Completed Auto Message is turned on so every client gets a review request automatically. You'd be surprised how many will leave one if they just get the link at the right moment.
Stencil Lab NEW
Stencil Lab uses AI to convert any reference image into a transfer-ready stencil. Upload a client's reference photo, pick your style and quality setting, and get a clean line drawing you can print and transfer — in seconds, not hours.
Go to Stencil Lab in the sidebar.
Upload or drag in your reference image. Works best with clear, high-contrast photos.
Choose a Mode: Stencil gives you clean, tight lines ready for transfer. Pro Stencil gives a looser, more sketch-like result with fewer detail lines — better for larger pieces where you'll freeline some of it.
Pick a Style: American Traditional, Fine Line, Blackwork, Watercolor, Japanese, Realism, Neo-Traditional, and more. This shapes how the AI interprets and simplifies the image.
Select Quality: Preview is fast and low-res — good for checking if the direction is right. Standard is solid for most uses. HD is print-ready at full resolution.
Hit Generate. The result saves to your Stencil Lab history so you can come back to it later, and you can download it directly.
How many credits does each generation cost?
Credit costs vary by quality level: Preview uses the fewest credits and is meant for quickly checking if the output is on the right track. Standard costs more and gives you a clean, usable result. HD costs the most and delivers a full-resolution, print-quality stencil. You can buy additional credit packs directly from the Stencil Lab screen — click Buy Credits in the top corner.
What kind of reference images work best?
The AI performs best with images that have clear subjects against a relatively clean background — a well-lit photo of a flower, animal, portrait, or object. Busy or cluttered backgrounds can confuse the edge detection. If a client sends you a blurry phone photo, try cropping it tight to the subject before uploading. For portraits and realism, make sure the lighting in the source image is even — strong directional shadows can make the stencil look odd.
Ink Studio
Ink Studio is a color mixing and visualization tool. Browse inks by brand, build custom mixes by adding drops of different colors, and preview how they look on different skin tones (Fitzpatrick I–VI). Perfect for client consultations and planning complex color work.
Go to Ink Studio in the sidebar.
Browse the color library by brand (Intenze, World Famous, Eternal, etc.) or color category.
Add colors to your mix using + and adjust drop count to change the ratio.
Use the skin tone preview to see how the color reads before committing.
Save your palettes for future reference.
Art School
Art School is a learning hub built into LVL2 with educational content for artists at all levels — technique breakdowns, business tips, style guides, and more. A resource library you can come back to whenever you want to level up a specific skill.
Achievements
Achievements are badges you unlock as you hit milestones on LVL2 — first booking, first 10 reviews, first flash drop, and more. They show on your public profile as trust signals, and some unlock platform perks.
Payments
Payments is where you manage everything money — deposits collected, pending payouts, completed payouts, and your payout schedule. LVL2 processes through Stripe. You need to connect your Stripe account to receive money.
Go to Payments in the sidebar.
If you haven't already, click Connect Stripe and follow the prompts. Takes about 5 minutes.
Once connected, any deposit or payment you collect through LVL2 shows here and pays out to your bank on your chosen schedule (weekly by default).
To change your payout schedule or banking info, go into your Stripe dashboard directly.
Revenue Tools
Revenue Tools gives you a detailed earnings breakdown — total revenue, year-to-date gross, estimated net after fees, and pending payouts. It also tracks revenue by service type so you can see exactly what's making you the most money.
Memberships
Memberships let you offer recurring subscriptions to your best clients — priority booking, a waived deposit, monthly touch-ups, whatever you decide. It creates predictable monthly income and keeps loyal clients locked in.
Go to Memberships and click Create Plan.
Name your plan, set a monthly price, and choose the perks — skip deposit, priority booking, etc.
Share the membership link with clients. They subscribe and their card is charged automatically each month.
Track all subscribers and their status from the same screen.
Payment Plans
Payment Plans let clients pay for larger pieces over time. You define the structure — how many installments, how far apart — and LVL2 handles automatic billing. Great for sleeves and large-scale work where the total can feel intimidating upfront.
Go to Payment Plans and create a plan, or assign one during the booking acceptance flow.
Set the total amount, number of payments, and frequency (e.g. 3 payments, monthly).
Send the plan link to the client. They authorize it once and each installment charges automatically.
Referrals
Referrals rewards clients who bring you new business. Each client gets a unique referral link. When someone new books using that link and completes a session, the referring client earns a reward — store credit, discount, or cash toward their next piece.
Go to Referrals and configure your program — reward type and amount.
Share or send clients their unique referral link. Activity is tracked automatically.
Each client's status shows as Invited, In Progress, or Joined, along with how much they've earned.
Gift Certificates
Gift Certificates let clients purchase digital gift cards for your services — for birthdays, holidays, or just because. You get paid upfront; the recipient redeems the code when they book.
Go to Gift Certificates to enable the feature and set available amounts.
Share your gift certificate link on social or in your bio.
When a client books using a gift certificate code, the value is automatically deducted from their total.
Documents
Documents lets you create and send waivers, consent forms, and contracts that clients sign digitally before their appointment. No more paper — everything is stored in the client's record automatically.
Go to Documents and click New Document.
Write your waiver or use a template. Add signature and date fields where needed.
Send directly to a client, or set it to auto-send when an appointment is confirmed via Auto Messages.
Signed documents are saved to the client's CRM record and accessible any time.
Supply Store
The Supply Store lets you order tattoo supplies directly through LVL2 — inks, needles, equipment, and more. Built into the platform so you can restock without leaving your dashboard.
Your Profile
Your Profile is your public-facing page — photo, bio, portfolio, flash gallery, services, reviews, and a Book Now button. You control exactly what appears and how it looks.
Go to Profile in the sidebar.
Upload your profile photo and fill in your bio. This is your first impression.
Set your handle — this becomes your profile URL (e.g. leveltwo.app/yourstudioname).
Add your social links (Instagram, TikTok, etc.) so clients can find you elsewhere.
Customize the theme — colors, fonts, button styles, and background image to match your brand.
Use the Section Order drag-and-drop to rearrange what shows first on your profile.
Hit Save and click your profile URL to see it live.
LVL2BOT
LVL2BOT is your built-in AI business assistant. It knows how LVL2 works and can help with almost anything — writing client messages, brainstorming flash ideas, explaining platform features, drafting your bio, or thinking through pricing.
Click LVL2BOT in the sidebar (near the top).
Type your question or request in plain English. No special commands needed.
The bot responds with actionable answers, copy you can use directly, or step-by-step guidance.
Your Storefront
Your Storefront is your personal online store inside LVL2 — completely separate from your booking page. Sell merch, prints, aftercare kits, t-shirts, art, or anything else directly to your clients and followers. You set the products, prices, and fulfillment. LVL2 handles the checkout and payment processing.
Go to Storefront in the sidebar.
Click Add Product. Upload a photo, write a title and description, set your price, and choose whether it's a physical or digital item.
For physical products, enter your available stock quantity. For digital products (like reference sheets or stencil files), upload the file — it delivers automatically after purchase.
Set your storefront to Live. Your store link appears on your public LVL2 profile and you can share it anywhere.
Check Orders to see all purchases, mark items as shipped, and manage fulfillment.
What can I actually sell here?
Anything you want. Physical products like t-shirts, hats, prints, stickers, and aftercare kits work great. So do digital products — flash sheets, stencil files, reference packs, or even educational content. A lot of artists use their Storefront as a passive income stream between heavy booking periods. You're not limited to tattoo-adjacent stuff either — if you make art outside of tattooing, this is your store.
How do payouts work for Storefront sales?
Storefront sales go through the same Stripe account connected in your Payments settings. Revenue lands in your Stripe balance on the same payout schedule as your deposit and appointment income. You can see Storefront revenue broken out separately in your Analytics dashboard.
Running Your Studio
The Studio Admin section is for people who own or manage a tattoo studio with multiple artists. This is where you manage your roster, collect booth rent, monitor performance across your whole team, and keep everyone coordinated — all from one dashboard. Individual artists working solo don't need this section.
Team / Roster
Add the artists who work at your studio, manage their individual profiles and permission levels, and monitor their booking activity. Each artist you add gets their own LVL2 workspace that's linked to your studio — they manage their own bookings and clients, but you can see the overview.
Go to Studio → Team.
Click Add Artist and enter their email. They'll receive an invite to join your studio on LVL2.
Set their permission level — you can give them access to their own workspace only, or give managers access to studio-wide analytics and settings.
Booth Rent
Set up recurring booth rent billing for each artist on your roster — no more chasing cash or Venmo on the first of the month. LVL2 charges the artist automatically and logs every payment, so you always have a clean record.
Go to Studio → Rent.
Add a rent agreement per artist — set the dollar amount and billing frequency (weekly or monthly).
LVL2 charges the artist automatically on the billing date and logs the payment in your records.
Studio Analytics
An overhead view of your whole studio — total bookings and revenue across all artists, revenue broken down per artist, your busiest days and slowest periods, and overall studio performance over time. Useful for staffing decisions, seeing who needs support, and planning around conventions or slow seasons.
Studio Chat
Private group chat for your whole team — artists, managers, front desk if you have one. Coordinate schedules, share updates, handle logistics, and keep everyone on the same page without jumping to another app.
Studio Events
Same as the individual Events feature, but branded to your studio as a whole. Use it to post studio-wide flash days, open houses, charity events, or guest artist appearances that represent the whole studio — not just one artist. Events posted here show your studio's name and profile, not an individual artist's.